Outsourced Marketing For Small Businesses: The Ultimate Guide

Small businesses need to keep many wheels spinning at once. As a business owner, you must look for ways to save time and money without sacrificing the quality of your final product. That is especially important for small businesses with limited budgets. Outsourcing marketing for small businesses can take a significant load off a growing company and take marketing strategies to the next level.

This ultimate guide will help you find the right agency. Also, you will save a lot of time, money, and headaches during the process.

What Does Outsourced Marketing Mean?

As an entrepreneur, you already have so much on your plate. Outsourced marketing is exactly as it sounds; it’s the process of handing over your marketing activity to a third party who uses their expertise to get results. Outsourced marketing can either be used in conjunction with your in-house marketing efforts or replace the need for an in-house strategy.

When businesses outsource their marketing department, they contract someone else to do marketing for them. The most commonly outsourced marketing services include strategic and operational marketing functions such as social media management, website design, search engine optimization (SEO), email marketing, and content marketing. Outsourcing these teams or individuals with vast expertise and the latest tools can be very useful in improving your business performance.

Why Should Small Businesses Outsource Marketing?

As a small and mid-sized business owner, have you ever asked yourself: “Is outsourcing good for small businesses”? Most small and mid-sized business owners will find that there is no way to manage all of their activities on their own. That is one of the primary reasons many small and mid-sized business owners outsource marketing. Outsourcing marketing can let you focus more on the other aspects of your business, freeing up your time.

Primarily, outsourcing digital marketing activities allow you to focus your efforts on what you are good at and let experts handle the rest. Outsourcing puts more time in your day to focus on company-building activities and less time worrying about operational tasks. Outsourcing allows you to control your costs, increase efficiency and ensure that vital tasks are taken care of by a professional.

Is Outsourced Marketing Suitable For Small Businesses?

Outsourcing marketing is beneficial for any business that needs help building and executing its strategic marketing tactics. A small business might not have the necessary time, skill, or experience to do this effectively. If this is the case, outsourcing could be a bright idea.

Outsourcing marketing is suitable for your small business:

No Marketing Background

Not every small business owner should have a master’s degree in marketing. Handling your digital marketing activities to professionals is a good solution when you don’t know where to start your marketing.

Faster & Scalable Growth

Outsourcing your marketing allows you to get much faster results on your growth. Additionally, digital marketing experts and agencies will share the day-to-day results with you to monitor daily growth.

Trackable and Measurable ROI

Creating tracking systems such as pixels, codes, and integrations might be difficult for small businesses. When you outsource your marketing activities to an agency, they will handle all the data, and you can measure ROI seamlessly.

No Time for Marketing

Small businesses need to work hard and smart. Managing your own digital marketing tasks requires a lot of effort and time.

Outsourcing Marketing For Small Business: Pros And Cons

What Are The Advantages Of Outsourcing Marketing?

Touch of the Experts

Outsourcing to an external team of experts may be the best way to handle your marketing. This way, you know you’re getting the best resources and knowledge in the field.

High Quality Marketing

Any time you work with someone, they have their reputation on the line. This means that you can expect quality work and excellent results when hiring a reputable company or person. This is especially true when outsourcing to a marketing agency like Marganics. They know how to analyze your needs and have many years of experience delivering exactly that.

Saving Money

Salaries are expensive, especially if you’re running a startup or a small business. But outsourcing part of your marketing to an agency is more cost-effective than keeping a full-time team of employees. Agencies offer a lot more flexible arrangements when it comes to paying for gigs because they know what they can get out of one freelancer.

More Time for Your Core Business

One of the crucial parts of any small business is the never-ending to-do list. As a small business owner, you might find yourself constantly putting up a struggle to prioritize which tasks are most important. Small business owners are often focused on scaling up their business, so it’s not uncommon for them to outsource any work, including marketing. That might sound scary at first. But outsourcing can actually help you focus your time on business-critical tasks without having to find time to execute these tasks yourself.

More Flexible Digital Marketing Strategies

There is no universal marketing strategy that all small or mid-sized businesses can use. There are several different approaches like pay for performance marketing. Consulting a marketing professional or agency would help you see the big picture.

What Are The Disadvantages of Marketing?

Hard to Find Right Agency

Outsourcing might be tricky, and it could cause a lot of trouble. Let’s say that the freelancer or marketing agency you hired wasn’t doing it well, and your campaigns didn’t yield any results. They also messed up some things in these campaigns, and they caused damage to your brand reputation. So, in order to prevent these threats, you must choose the right people and agencies.

Data Protection and Security

Working with any third-party companies or platforms creates a potential risk to your data security. Before you outsource to a freelancer or agency, you should really check out their reviews and reputation. Securing everything and protecting your small business’ data must be the top priority.

Misunderstanding & Communication Issues

How to communicate efficiently is one of the major challenges in outsourcing marketing. Without clear communications, your marketing campaign might not go well as you’d expect. As the size of the campaign increases, so do the difficulties of communication. Keeping healthy communication is becoming almost impossible, especially when the marketing agency is in a different time zone or there are a lot of cultural differences.

Unexpected Fees

Digital marketing is a dynamic field that changes constantly. To keep up with your campaigns, you might end up spending more than initially anticipated. There are always unexpected fees when you work with outsourced teams, and the scope of your projects could expand much faster than expected.

Not 100% Dedication

As a small business owner, you should know your product very well, and when you outsource your ads, the agency will not recognize the product as intimately. Additionally, agencies usually have many customers, so what company pays the most will get their ads prioritized.

More Work for Finance & Legal

In a small business, outsourcing anything will mean writing more contracts. You’ll need to be more careful and take more precautions. There are a lot of financial and legal issues that come into play with outsourcing any service.

How Much Does It Cost to Outsource Marketing?

When starting a new business, many people don’t have the resources to hire marketing staff in-house. Outsourcing marketing for small businesses is a more affordable option than hiring in-house marketers. It all depends on your needs and budget. You can save money by opting for the higher-end outsourcing service agencies, such as Marganics, who can work with you on a project-by-project basis at an affordable price.

Outsourced digital marketing is a valuable way to save money and also get access to an expert for a specific task. Digital marketing agencies are vetted for their expertise and skill, and their rates are far cheaper than hiring a new marketing employee.

Finding a Top Digital Marketing Agency for Your Outsourcing

As we mentioned above, if you choose your business partner wrong at the beginning, no matter what, you will suffer in the end. However, working with an agency with vast years of expertise and deep knowledge will change your marketing performance drastically.

As Marganics, we provide tailor-made, precise solutions that will elevate your branding and reputation while you focus on just your business. Contact us now to get your FREE marketing report and consulting.