Top 10 Proven Popup Advertising Strategies for Small Businesses


    As a small business owner, you may be wondering what the best marketing strategies are for your website to increase conversion rates and sales. One such strategy is popup advertising! There are many benefits of popup ads that can convert visitors into customers. In this blog post, we will look at the best popup advertising strategies to help you to get more revenue. But first, we need to understand why popup ads are a powerful marketing tool.

    Why Popup Advertising Converts & Sells

    Popup ads are a simple and effective way to convert visitors into leads. Popups have various advantages for your website that might increase user engagement. Sumo has conducted a study of 2 billion popups and analyzed them from each angle to see whether they are effective.

    They discovered that many websites with various popups benefited from popup advertising. According to their research, the greatest popups had an average conversion rate of 9.28%. Assume you have 150 visitors each day to your site and would get 418 signups in a month under these circumstances. At the end of the study, they have realized that popups should be transparent, engaging, valuable, and customized based on the user’s interests.

    Different type of popups

    Now, learn more about the most popular methods for using popups to promote your small business website.

    1. Build Popups Engaging, Clear & Interactive

    When it comes to popup advertising, making sure that your visitors find them engaging is key. You don’t want them to feel like they are being forced into anything. If you can make the popup interactive and fun, then you are on the right track. Your popups should be focused on a point, and should not have vague offers.

    2. Conduct A/B Test on Different Popup Types

    A/B Test on Different Popup Types 

    There are a variety of popup types to choose from, and it can be difficult to decide which one would work best for your website. One way you can test the difference between different popups is by conducting A/B tests on them. This will allow you to see which type converts more visitors into leads or customers! Here are the most important variables: type of popup, visuals, title, and, of course, CTA (call-to-action).

    3. Provide Special Offer In Exchange for an Email Address

    One of the most common popup strategies is to offer a special deal or discount in exchange for an email address. This allows you to add that person to your mailing list and market to them in the future. You can also follow up with them after they have purchased on your website. Sending large quantities of emails to your database at important moments, such as Black Friday or Cyber Monday, can help you generate more income.

    4. Include Social Media Links & Share Button in the Popup

    Social Media Popup

    Including social media links in your popup can be a great way to get more followers. When someone clicks on one of your social media links, it will take them directly to that page. This is an easy way for people to follow you on various platforms! Also, if you include a “Share” button on your popup, mobile visitors may quickly share your great deal via social media or WhatsApp with their friends.

    5. Use Popups on Many Pages of Your Website

    It is crucial to include different popups on many pages of your website. If you place the popup on only one page, such as the home page, then they are most likely not going to convert. A smart popup strategy would be to include them throughout all pages of your site with the related content or offer so that visitors have different opportunities.

    6. Use Geo-targeted Popups for Your Visitors

    Geo-targeted Popups

    Another great popup strategy for your small business website is by using geo-targeted popups. This will allow you to show different offers or messages to visitors based on their location. For example, if someone from the United States visits your website, you can show them a popup with an offer that is specific to people in there. Geo-targeted popups can be very beneficial, particularly if you have different pricing in various countries.

    7. Customize Popups for New/Returned Visitors

    Another great popup strategy is to customize your popups for new and returning visitors. For example, you could show a popup with an offer on the first visit of someone to your website. If they return later, however, you can show them a different popup that includes more information about their interest or previous dealings with your business.

    8. Prevent Cart Abandonment with Exit Intent Popups

    Exit-intent popups are popups that show up when a visitor is about to leave your website. This type of popup is designed to prevent cart abandonment, and it has been proven to be very effective. When someone adds something to their shopping cart but then decides not to buy it, you can show them an exit-intent popup with a special offer or discount. This will encourage them to reconsider their purchase!

    9. Create Urgency with a Limited-Time Offer

    Limited-Time Offer Popup

    Adding a countdown to your popups may have a substantial influence on your sales. When the shopper understands that the offer is not always valid, and he has a limited amount of time to act, the pressure will force him to do so much more quickly. The most crucial aspect of this is being honest with your customers. They might lose faith in your small business if they believe you are lying to them about the end date of your countdown event.

    10. Build Popups Tailor-Made for User’s Intent

    The most successful popups are which understand the user’s intent and help him during his customer journey. Such as, if a visitor is looking for tables, he will be happy when you show him a popup about chairs which include also a great deal! By using popup plugins or tools, you can set some rules based on the visitor’s journeys and show related popups to help their shopping process.

    Smart Popup Strategy Helps Your Visitors and Helps You Too

    A well-thought-out and strategic popup marketing strategy can be extremely beneficial for your small business website. Not only will it increase your conversion rate, but it can also help you learn more about your visitors and their interests. As a small business owner, it is important to always look for new ways to improve your website and its performance. Especially, there are many alternative tools to build popup ads on WordPress and Wix websites! As an experienced digital marketing company, Marganics, we are building your tailor-made popup strategy for your website. Using popups as part of your online marketing strategy is a great way to do just that! Contact us to learn more about popup strategy and website boosting SEO techniques!

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